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Business Coaching to Drive Sales

While coaching tends to focus on the individual or small group, it’s impact on the sales performance and effectiveness of an organization’s sales team cannot be under-estimated. Coaching the individual sales for better sales performance and performance effectiveness will impact the larger sales team, one “ripple at a time”.

Coaching vs. Mentoring

Many people believe that coaching and mentoring is similar. However, there are major differences between coaching and mentoring. Coaching is typically short-term with actions taken in small steps and performance-driven with self-discovery whereas mentoring helps the mentee to develop by being inspired by the mentor’s experience. The mentor supports the mentee in an informal manner. …